CIBC Memento Project: Crystal’s Bank in Camrose, Alberta

Every year, CIBC hosts a client appreciation day. This year, the bank decided to go big by bringing attention to one client in particular who received a loan from her local CIBC branch in Camrose, Alberta. The support that CIBC gave Crystal and her husband enabled them to transform their kitchen-based operation into a business producing more than two million chocolate bars called Cuban Lunch.

And who hasn’t had one of those chocolate bars?

With the creative advice and support of Fuse Marketing Group in Toronto, CIBC decided to transform her local Branch in Camrose, Alberta into “Crystal’s Banking Centre” for the day, and we were honored to be approached by Fuse Marketing Group as their large format printing company and onsite installation crew. We worked with Fuse Marketing Group to completely transform this Branch, by replacing all signage throughout the bank including windows, doors, and ATM’s to completely change the name of the bank to “Crystal’s Banking Centre”. 

This project was unique from start to finish, and it was so rewarding to be on site when the transformation was revealed to Crystal, her family, and the whole town of Camrose.

Check out the video of the final reveal!

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