MODULAR TRADE SHOW DISPLAYS

Flexible & adjustable exhibits with customized features.

10x20 custom modular trade show exhibit built in Calgary Alberta

Modular displays are designed to offer flexibility for your evolving trade show needs. Utilizing a variety of specialized aluminum framing and hardware systems, they provide a custom feel that is more compact and lightweight than a typical custom build. This translates to lower costs associated with transportation, drayage, and storage.

Modular systems can adapt to various trade show booth sizes, shapes, and locations. Technical details such as ease of assembly or packing weight can be tailored to your specific requirements. Whether you need a modular display that is 10×10, 10×20, 20×20, or larger — or one that caters to all three sizes — modular exhibits offer flexible configurations that stand out.

10×10

A 10×10 modular display offers a custom-looking exhibit that can grow with your brand in the future. It can be paired with monitors, banner stands, shelving, lockable storage, demo counters, and more.

Straight back walls or unique curved shapes

Additional features can include overhead lighting, backlit graphics panels, half-walls, dividers, storage cupboards & dimensional signs

Can be complemented with additional furniture and accessories such as branded podiums and counters, kiosks, literature racks, seating, and any other features you need.

10x10 trade show exhibit for a contracting company in Alberta. This Octanorm exhibit features a custom branded counter, a 8ft wall backdrop with built-in storage from the left side, and built-in overhead pot lights. The graphics outline their services and contact info, with geometric black, blue, and green shapes in the background. — This Octanorm unit features a storage closet & pot lights

Two 10x10 modular trade show displays for an industrial supplier. The back Octanorm wall panels are backlit, with extended header signageup top. Two branded octanorm counters are also placed in front. — Two 10×10 backlit modular trade show displays

10x10 modular trade show display showing underground imaging graphics with orange accents and overhead lighting. — 10×10 bematrix exhibit & octanorm counter

10x10 Octanorm trade show booth for an insurance company. The back wall is blue with a tv monitor in the middle, below it is a white cabinet with sliding doors that takes up the entire length of the back wall. Another wall runs perpendicular to create an "L'" shaped booth. — 10×10 Octanorm booth with storage cabinets.

10x10 space filled with a 2ft mini banner stand and Ocanorm backdrop wall. The graphics show a construction business with a variety of road vehicles. There is a built-in monitor to the top right of the display, and overhead exhibit lighting. — Octanorm display wall with a 2ft retractable banner stand

10x10 modular trade show exhibit with a backlit wall graphic in the background, a branded table drape in front, and a retractable banner stand to the left. — backlit display, table drape & retractable banner stand

10×10 booth with a backlit panel, 3D logo & custom counter

Backlit modular display that can fill a 10×10 booth

Octanorm vinyl wall panels that fill a 10×10 booth

10x10 modular trade show display for a candy retailer in Alberta. The back wall has shelving that showcases a variety of treats. On the left is a tv monitor showing additional products. The front of the booth features an Octanorm branded counter. To the right is a free standing display that holds more products. — 10×10 Octanorm retail display for a consumer show

10x10 trade show booth with a video wall background for an energy management company in Calgary, Alberta. There are two white bucket chairs on the left, on the right there is a branded white octanorm counter. A coffee station is set up to draw in trade show visitors. — video wall with a coffee station for trade show visitors

10×10 modular Octanorm backdrop with a monitor

8ft modular wall display with graphics of heavy machinery in Calgary, Alberta. — 8ft modular Octanorm wall display

10×20

10×20 modular displays can adapt to a variety of exhibitor spaces, including linear, corner, and peninsula booths. They offer more space for trade show visitors to move out of the aisle and into your booth to connect.

Accommodates ceiling canopies and H-line models that extend overhead signage to the front perimeter of your booth

Room for open-concept or semi-private meeting spaces

Transform your existing 10×10 modular display into a 10×20 setup using the same hardware and extension pieces

10×20 modular display with custom features

A 10x20 trade show display with linear back wall panels and a branded counter. A 10x10 version of the booth with less wall panels is also shown on the bottom right. The 10x20 graphics show agriculture, construction, forestry, mining, oil and gas, and transportation imagery. The dimensional signage on the top of the booth is elevated. The graphic panel of commercial transportation has halo lighting around the outside of the image to make it stand out more. — Reconfigurable Octanorm exhibit with halo-lit graphics

10x20 linear modular trade show booth for a Cannabis retailer. Wooden floors fill the booth space with textured herringbone wooden wall panels. Multi-coloured wooden counters in triangular slat patterns are displayed in the middle and to the left. The back wall includes mountain trainglura decor on the walls, as well as retail shelves. To the right is a monitor and paddle fixed to the wall. In front of it is a cozy seating area with two brown recliners, a circular coffee table, and shag area rug. — Unique textures & cozy decor for this 10×20 exhibit

Extended header exhibit at Agri-Trade in Lethbridge

10x20 modular trade show display at the Global Energy Show in Calgary, Alberta. This modular exhibit contains BeMatrix walls with branded graphics, a counter with storage, extended header sign, and monitor display. — 10×20 exhibit at the Global Energy Show in Calgary, Alberta

Canadian energy company trade show display. A 10x20 booth is filled with red carpet, and a backlit bematrix wall. A comfortable seating area is positioned to the left, while a custom branded counter sits at the front of the booth. Next to the counter is a portable literature rack. — Seamless backlit trade show display with a custom counter

10x20 modular trade show display for an Albertan agriculture business showing a field in the background. square and rectangular magnetic decals are placed on the panels, showing a variety of brands that they work with. The inset image on the right shows a close up of the magnetic decal being peeled off. — 10×20 modular display with magnetic panels & decals

10x20 modular trade show display. A branded back wall with a storage room on the side features a monitor and header sign. A custom counter, product feature wall, and rental furniture is also shown. — Customized 10×20 booth with a hidden storage closet

Modular displays can offer multiple sizes & configurations

Customized booth for a Saskatchewan hydraulics company

10x20 Octanorm modular peninsula booth for a trade show in Calgary, Alberta, Canada. The back wall is a series of aluminum posts and hardware for a satellite network company. On the left of the booth is satellite equipment, and the middle features a portable octanorm podium with two chairs. On the right a monitor is mounted to the wall, with portable shelves set up below. — 10×20 modular display for the Global Energy Show, Calgary

10x20 octanorm trade show display for a Canadian drilling company. A variety of construction equipment is pictured, with a tv monitor in the middle and overhead lighting. — Octanorm display configured to hold multiple graphics panels

Customized 10×20 modular exhibit with LED strip lighting

Modular video wall & portable fabric wavetube display

10x20 modular trade show booth for an electronics company. The company's fencing product is set up along the left inner perimeter of the booth, in front of a backdrop of a Canadian refinery. Two monitors are built into the back wall. Two custom counters with red accents are displayed, along with a custom monitor panel to the left of the display. — Modular exhibit with customized counters & monitor display

10x20 trade show for and oil and gas equipment supplier in Calgary, Alberta, Canada. The octanorm structure is composed of graphics panels along the back wall, seperated by aluminum posts that each hold a tv monitor. To the left is an adjacent wall with a 3ft cap panel at the end. This section also has a red overhead exhibit canopy covering the extension up to the end panel. To the right of the trade show display is a curved half way section with frosted plexiglass. This creates a half-circle shape that offers a semi-private meeting area. — Octanorm exhibit with a canopy & semi-private meeting area

10x20 curved modular trade show display wall at a Canadian energy trade show. The front portion is a convex curve with an inset monitor. The two wings on each side are convex and feature green graphics with steel structures. in front of each wing panel is a barstool seating area. At the very front of the exhibit is a branded portable Octanorm counter. — Curved 10×20 modular exhibit wall with an Octanorm counter

20×20 and larger

20×20 modular trade show designs open up even more opportunities to make your display stand out in the crowd. They command the space in any configuration, including island booth trade show spaces.

Features can include private meeting rooms, large video walls, or bar/lounge area that draws visitors into your booth and encourages them to stay.

Hanging halo signs can be rigged from the ceiling or 12 to 16-foot-tall towers, which gets your brand noticed from across the show floor

Incorporate storage closets that can securely lock up product inventory and other important assets neatly out of sight

a 20x20 island trade show booth. The open-concept exhibit is "L" shaped with wooden accents. Each panel is connected by a canopy with a monitor placed out front. A custom counter is also featured on the left. A seating area is placed under each canopy. — 20×20 island trade show display with custom accents & lighting

20x20 trade show exhibit rental in Calgary Alberta. This open-concept H-frame structure uses fabric for graphics, with a storage room at the back. A counter with storage and tv monitor is situated along the back wall. Plants, seating, shelving, and carpet is also incorporated. — Open & modern fabric display with 16-foot-tall panels

30x30 modular island booth with a large meeting private meeting room. The room has frosted glass walls and red arches, as well as an extended header sign that stands 16' tall. A reception counter is in the front to welcome trade show guests, which stands in front of a freestanding monitor wall. — 30×30 modular island trade show booth with a private meeting room

20ft tall modular Octanorm trade show tower for a consumer show in Chicago, USA. Two pillars stand to each side of the exhibit, surrounded by a hanging fabric halo sign. The signs show a variety of softdrinks, and the bottom of the pillars and blue bubbles that represent carbonated beverages. The top of the towers are lit up and connected through a front connector panel. The bottom front of the exhibit features a bar that dispenses the soda companies products, with an inset monitor above. The booth also features multiple bar stool seating areas for visitors. — Unique customized backlit Octanorm tower with a soda bar

Green and white 50x50 modular trade show booth for an electric company for the Calgary Energy Show. A large branded worksite trailer is feaured in the background. The exhibit space hosts a variety of seating areas and Octanorm computer stations. The front corner of the booth features a curved glass-top reception desk and banner stand which sits on an easel. 10-foot-tall graphics pillars are also featured throughout the booth, with text callouts that describe their services. — 50×50 modular exhibit with a variety of Octanorm displays

Octagonal trade show booth at a Calgary event. This exhibit features a back wall with two side walls extending out on an angle as part of the hexagon shape. The blue back wall hosts two tv monitors on the side walls. The middle 20ft panel shows the Canadian Rocky Mountains in the back, with foothills in the foreground. This custom exhibit showcases the oil and gas process with well sites, and pipelines leading to Calgary. — 30×50 Octanorm exhibit with custom LED-lit graphics panels

Modular archway that features solar and graphics panels

20x30 modular trade show exhibit. A hanging sign is suspended from the ceiling, with a partition and seating area on the left. An illuinated display panel is in the centre, and a 16' tall sign towers above the showroom. On the right is a large boxed room with a door leading to a storage area. — 20×30 booth with suspended signage & 16-foot-tall wall panel

key modular display features

Strong, solid, secure

We use the highest quality industry framework systems that hold up consistently. Octanorm and beMatrix are flexible and robust aluminum systems that offer thousands of profiles and configurations. These frameworks allow us to build walls, ceilings, canopies, private meeting rooms, archways, stages, and even double-decker structures tailored specifically to your needs.

vibrant graphics solutions

We excel at designing and producing graphics meant to travel. Whether you need compact fabric or rollable vinyl graphics, or panels offering different finishes and lightweight materials — we have the solution. We can produce wall panels on PVC or aluminum panels that are sturdy yet lightweight, as well as plexiglass, wood laminates, and other metals. We’ve developed innovative connecting systems where panels can simply magnetize onto the frame or use other fasteners and hardware to meet your specific needs.

built just for you

Octanorm and beMatrix frameworks can support just about anything — trucks, people, field equipment — you name it. Whatever your requirement, we can build it. Displays are individually tailored to create a one-of-a-kind modular exhibit. You receive a customized display without the longer production time and higher costs associated with a fully custom display.

reconfigurable

Modular exhibits allow for multiple configurations based on changing exhibit sizes, heights, and needs. We can easily design additions and extensions that seamlessly adjust your display to fit different booth sizes and spaces as needed. Standard sizes include 10×10, 10×20, and 20×20, but there’s no limit to the size of a modular display that we can build.

cost-effective

Having one display system that offers multiple configurations gives you flexibility that saves time and money. It can grow with your business as your exhibiting needs evolve and gives you options that don’t limit you to one type of booth space or size. Depending on the display you go with, we can design all of the components to fit into standard flat-packed portable shipping cases or into a custom-built, high-quality road case.

Frequently Asked Questions

Find answers to commonly asked questions about modular trade show displays.

WHAT’S THE DIFFERENCE BETWEEN A MODULAR AND CUSTOM EXHIBIT?

Modular systems are sourced from specialized aluminum framing and hardware that offer endless possibilities for configurations. Typically, the materials that compose your display’s wall panels are printed on ACM, Sintra, vinyl, plexiglass, perforated metal, wood laminates, or fabric. This keeps the display lighter and more compact than a custom display; however, we can add any customized features you need.

Modular systems can be designed to offer multiple layouts. Whether you are in a linear booth with neighbours on each side, a corner booth, or another booth space, the layout can be adjusted to offer flexibility. You can also easily add extensions so that a 10×10 booth can work in a 10×20 exhibition space and in other trade show scenarios.

Custom exhibits may incorporate some of the framing and hardware systems as modular booth, but the sky is the limit for shapes, materials, and any unique look made specifically for your brand. Modular systems can offer ready-to-go systems that only require your graphics, whereas custom exhibits can take longer and cost more to build from scratch.

Can i rent a Modular exhibit?

Of course! If you are new to the trade show world, exhibiting locally and saving on shipping costs, or only exhibiting every now and then, modular rentals are a great option for anyone. Check out our rentals page for inspiration on what we can do for your next trade show.

whAt is the difference between octanorm and bematrix systems?

Octanorm and beMatrix are both industry-standard aluminum extrusion systems. These frames connect using a lock and tool system with hardware that allows for multiple configurations. There are a few key differences, one of them being how your graphics are connected to the frames.

With Octanorm, graphic panels are installed in between the frames, so the aluminum hardware is visible between each panel. With beMatrix, the graphics are attached to the front of the frames to create a seamless look. Both Octanorm and Bematrix are incredibly sturdy and lightweight and are simply used for different scenarios depending on the look you want for your trade show display.

How much does a modular exhibit cost?

This varies greatly depending on the size, configurations, customization, and materials used to create your display. A 10×10 display can start at $4000, while larger sizes with more customization can extend up to the $50,000 range. We work with your budget to provide you with a fantastic display that meets your business needs and trade show goals.

What other costs are associated with modular displays?

If you are looking for an easy setup that you can roll onto the show floor yourself, portable displays are the answer. While certain 10×10 modular displays could be considered portable if you have an SUV or van, shipping or moving it yourself might not be a possibility. In that case, you’ll need to consider the costs of shipping and material handling at the trade show location.

Show services should also be considered for your trade show budget: carpet/flooring, Wi-Fi, lighting and electrical, cleaning, installation, and dismantling. We can handle any of your shipping and show services needs, and take the time to break down these costs with each of our clients ahead of time so that there are no unpleasant surprises.

Exhibit Studio and Westwind Design portfolio booklet showing project examples.

GATHER INSPIRATION

We’ve built and designed thousands of displays. View a collection of some of our favourites, and get inspired for your next display project!

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