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WHY EXHIBIT? Part 1: Developing Your Trade Show Strategy

The first leg of your quest to become the Ultimate Exhibitor begins before you even step out your door—or boardroom—with the development of a thorough Trade Show Strategy as part of your overall marketing plan. In the following series of posts entitled “Why Exhibit?” we’ll discuss the meat and potatoes of…

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Exhibiting at the Calgary & Edmonton Home + Garden Shows

Are you a contractor, landscape designer or gardener? An architectural firm or interior design business? Renovator, roofer, or decorative concrete installer? Then you don’t want to miss the chance to exhibit at the Calgary & Edmonton Home + Garden Shows in 2016! Selecting the right trade shows to exhibit in…

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screenshot showing the icons for a variety of design apps within the Adobe Creative Cloud Suite

InDesign Sucks — For Trade Show Display Design

Indesign is not the right program to use when designing a trade show display. While it has its strengths as a design program, we explain why we don’t print from inDesign or PDF files in the world of large-format print production
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a guide to portable banner stands for trade shows, events, and advertising. A row of various retractable banner stands are shown in Calgary, Alberta.

A Buyer’s guide to portable banner stands

If you’re new to the trade show circuit and the world of exhibiting, you probably feel a bit overwhelmed by all the display systems on the market. We’ll get into the details of different types of banner stand displays, and some of the terms you probably need to know more…
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mistakes that you are making at a trade show as an exhibitor. A blurry show floor is pictured with trade show exhibits and visitors walking the show aisles

7 Mistakes You Are making as a trade show exhibitor

Think trade shows don’t work? Our experts dive into some mistakes you could be making as an exhibitor. This includes not training your staff properly, failing to effectively capture leads, not managing your trade show strategy, and more.
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