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Browse our collection of articles on a variety of industry topics.

What is a Shipping Container Activation?

Shipping containers are traditionally known as a transport unit for moving products and materials from A to B. You will see them shipped by truck, rail, and sea. There are over seventeen million containers globally, and most of the world’s international trade is transported in shipping containers. Here is where things get interesting;…

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The Evolution of Hybrid Events And How to Make Yours a Success

Early 2020 was shaping up to be a busy year in the trade show industry. Convention Centre expansions and new facilities, like the BMO Convention Centre Expansion, were being approved or construction continued, and business airline travel was climbing. Abruptly in the last few months, corporations, facilities, and trade show providers,…

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Experiential Marketing Activations: How to ensure your success

Imagine lifting a 2,000 kg truck in the air using a high-pressure water hose and a moving target.   Trucks aren’t your thing? You’re inquisitive and notice an authentic London Phone booth in downtown Calgary; you can’t contain your curiosity and choose to step in and answer the phone. It’s mid-COVID,…

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How to safely return to trade shows: What to expect post-COVID

Governments are currently trying to balance two priorities, getting economies running again, and managing the health crisis. The latter objective has placed trade shows in a problematic position. In Canada, as of June 2020, large gatherings remain prohibited. Over the years, we’ve spoken to countless people who will agree that…

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How to Spend Your Time Prior to the Reopening of Trade Shows

Are you ready for when trade shows open again? We’ve seen outlines for the planned launch of shows and events in South Korea, Germany, and other countries and are waiting for more information regarding the plans in Alberta and the rest of Canada.  If you are in the event industry or rely…

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Audio/Video Part II: A guide to A/V cables and their functions

If you have ever rented video or audio equipment from an exhibit house or show service supplier here is a list of common cable connectors and definitions you should know.  Audio Cables Dual RCA Cables come in pairs of red and white. They are found on many types of A/V equipment and send audio to…

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