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Browse our collection of articles on a variety of industry topics.

Experiential Marketing Activations: How to ensure your success

Imagine lifting a 2,000 kg truck in the air using a high-pressure water hose and a moving target.   Trucks aren’t your thing? You’re inquisitive and notice an authentic London Phone booth in downtown Calgary; you can’t contain your curiosity and choose to step in and answer the phone. It’s mid-COVID,…

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How to safely return to trade shows: What to expect post-COVID

Governments are currently trying to balance two priorities, getting economies running again, and managing the health crisis. The latter objective has placed trade shows in a problematic position. In Canada, as of June 2020, large gatherings remain prohibited. Over the years, we’ve spoken to countless people who will agree that…

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How to Spend Your Time Prior to the Reopening of Trade Shows

Are you ready for when trade shows open again? We’ve seen outlines for the planned launch of shows and events in South Korea, Germany, and other countries and are waiting for more information regarding the plans in Alberta and the rest of Canada.  If you are in the event industry or rely…

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Audio/Video Part II: A guide to A/V cables and their functions

If you have ever rented video or audio equipment from an exhibit house or show service supplier here is a list of common cable connectors and definitions you should know.  Audio Cables Dual RCA Cables come in pairs of red and white. They are found on many types of A/V equipment and send audio to…

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6 Reasons to Lease Your Trade Show Display

When I was younger, my mother often told me that money didn’t grow on trees. At the time, it was an easy visual for my nine-year-old self to understand. As I got older, I rolled my eyes. Now, as the owner of a growing business, I wish that money trees…

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Audio/Video: Playing videos on the trade show floor

These days so many people are incorporating multimedia into their displays, whether it’s a small presentation on a loop or playing a movie on a video wall. With all the different devices and operating systems around, we tend to see issues with compatibility between different audio/video formats and codecs. This…

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