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Browse our collection of articles on a variety of industry topics.
How to Navigate Survival Through COVID as a Small Business
At the risk of pointing out the obvious, for some, the last ten months have been soul-crushing. Fortunately, with the release of vaccines, we feel like we are starting to see the light at the end of the tunnel. There are some shows scheduled this year, and in speaking with clients,…
Is 3D Printing the Future of Manufacturing?
Towards the end of October, David and I were having lunch together. He casually mentioned that it might be cheaper to buy a 3D printer to create some connectors he needed for the ATCO Christmas Light activation than purchasing and shipping them in. As I begin running the costs through…
Is Face to Face Communication a Dying Art? I hope not!
There is the old saying that people do business with people they know, like, and trust. I continue to believe this to be true. When I reflect on my own business and personal life, I always feel a deeper connection and comfort level with someone I have met in person…
What is a Shipping Container Activation?
Shipping containers are traditionally known as a transport unit for moving products and materials from A to B. You will see them shipped by truck, rail, and sea. There are over seventeen million containers globally, and most of the world’s international trade is transported in shipping containers. Here is where things get interesting;…
The Evolution of Hybrid Events And How to Make Yours a Success
Early 2020 was shaping up to be a busy year in the trade show industry. Convention Centre expansions and new facilities, like the BMO Convention Centre Expansion, were being approved or construction continued, and business airline travel was climbing. Abruptly in the last few months, corporations, facilities, and trade show providers,…
Experiential Marketing Activations: How to ensure your success
Imagine lifting a 2,000 kg truck in the air using a high-pressure water hose and a moving target. Trucks aren’t your thing? You’re inquisitive and notice an authentic London Phone booth in downtown Calgary; you can’t contain your curiosity and choose to step in and answer the phone. It’s mid-COVID,…
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