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You’ve booked your next trade show and it is only months away. You’re all set for the show except for your booth. The previous one that has been used didn’t properly showcase the products or services you’re trying to sell, or it was too difficult to set up and too expensive…

A common question when it comes to exhibiting is who should or shouldn’t attend the show as exhibitors? This all depends on a handful of factors: why are you exhibiting in the first place, what’s being showcased, and where is the show? You need to come up with a team…

Is your display a few years old and needs to be refreshed? If you find yourself wanting to update your trade show booth or exhibit, whether it’s the design or the hardware, there are simple, cost-effective ways to do so before considering a brand new display.  1. New Graphics Are you promoting…

Trade show upgrades can be pricey if you haven’t properly budgeted. A great-looking exhibit can indeed help you boost sales and generate new business by engaging the audience better. Here are 7 free (or cheap) hacks that you can do to make your trade show booth better right now!

What can you do before the trade show to make sure you are getting the right prospects to come to your booth? Read up on our recommendations to ensure you are making your presence known and connecting with the right people.

Location is the final factor to consider when choosing the best trade shows for your business. Where is the trade show taking place? Shipping and travel costs continue rise, so you might find yourself rethinking how far, and how often, you’ll travel to exhibit. That’s fair — and makes good…