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Is your display a few years old and needs to be refreshed? If you find yourself wanting to update your trade show booth or exhibit, whether it’s the design or the hardware, there are simple, cost-effective ways to do so before considering a brand new display.  1. New Graphics Are you promoting…

Trade show upgrades can be pricey if you haven’t properly budgeted. A great-looking exhibit can indeed help you boost sales and generate new business by engaging the audience better. Here are 7 free (or cheap) hacks that you can do to make your trade show booth better right now!

What can you do before the trade show to make sure you are getting the right prospects to come to your booth? Read up on our recommendations to ensure you are making your presence known and connecting with the right people.

Location is the final factor to consider when choosing the best trade shows for your business. Where is the trade show taking place? Shipping and travel costs continue rise, so you might find yourself rethinking how far, and how often, you’ll travel to exhibit. That’s fair — and makes good…

A trade show’s history can offer valuable insight when you’re considering whether or not it is a good fit with your exhibiting plan. Consider your history with the show, it’s track record, and conduct further research.

This is often the most overlooked factor when choosing trade shows for your strategy, but it’s actually quite important. When is the show taking place, and will that date work well for your business? You need to be sure you’ll have adequate time to plan for the show, spare employees…