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A trade show’s history can offer valuable insight when you’re considering whether or not it is a good fit with your exhibiting plan. Consider your history with the show, it’s track record, and conduct further research.

This is often the most overlooked factor when choosing trade shows for your strategy, but it’s actually quite important. When is the show taking place, and will that date work well for your business? You need to be sure you’ll have adequate time to plan for the show, spare employees…

When you’re looking at trade show attendance, you’re looking at two things: who attends, and who exhibits? The attendees, your audience, should always be your number one consideration. Don’t just look at total numbers, but who is in the crowd? Is a large enough percentage of the audience part of your target market?…

How is a trade show exhibit like Christmas? Well, the same time and effort you put into your holiday shopping should also be put into the promotional giveaways you plan for your trade show exhibit. The best gifts under the tree are often the ones you least expect and are…

Making the decision about which display house you want to use for your modular exhibit is not just about cost. Many trade show display suppliers can offer you display products and services, that on the face of it, seem less expensive. Deciding that you want to work with a full…

No, this blog isn’t referring to your toddler dropping their food onto the ground and proceeding to eat it (although we’ve all done that), it relates to your trade show graphics and the audience. Your trade show booth space and more importantly, your trade show booth design, must attract the audience in 3…