Cadillac recently launched their new 2019 XT4 Crossover. With the enhanced performance of a new turbocharged engine, 9-speed automatic transmission, twin-clutch all wheel drive system and the capability of adapting to a range of road conditions. Features of the new XT4 include the hands free liftgate, full-colour projection windshield display and the rotary controller which means your drive will be as comfortable as possible however long the distance.
Isobar Canada wanted to engage the audience and capture the vehicle’s capabilities as an interactive, hands-on experience. The display was set up in Montreal and featured a tight fitting A/V back wall that played dynamic corresponding video to the steering wheel, a glossy reflective stage to withstand three full days, LED lined stairs and full graphic outer wall. The Exhibit Studio production team was able to build and mock-up the display within six days and had it shipped to Montreal in four.
