Business

Email Overload – Part 2

In part 1 of my “Email Overload” blog, we discussed why too many emails create extra stress and how to alleviate that while keeping your emails organized. I promised a follow-up blog post on another critical element to removing email stress from your life: you need to change the way you think about and respond […]

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Google Reviews & Their Value for Small Businesses

Google Reviews have provided a space where people can share their experiences with a business. As a result, future customers are influenced by whether they should invest their time and money into a company. For people who don’t know you yet, reviews can be a critical tool for developing a level of trust and comfort before

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Plan B- What To Do When Your Event is Cancelled?

Plan B- What To Do When Your Event is Cancelled? The event industry has been changing, and, oooh boy, have there been some growing pains. It’s been two years of primarily nonexistent in-person events, but we’ve all been learning to adapt to our current situation. The way you work might be different now, and the

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Must be Good at Multitasking. A Small Business Pre-Requisite.

Industry Canada’s definition of a small business is firms that have fewer than 100 employees. So I suppose we would qualify as a REALLY small business. Before the whole COVID fiasco, we were growing and ready to hire new people to join our team, but we’ve had to readjust. Over the last year, a few of us

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6 Important Things to Consider When Writing Your Trade Show RFP

We often receive complicated RFP’s from large companies for new exhibits. It takes some time to carve through and find what they want as they are often not written with the trade show display in mind and start as a corporate template for all large purchases.  While the need to be comprehensive is vital –

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How to Navigate Survival Through COVID as a Small Business

At the risk of pointing out the obvious, for some, the last ten months have been soul-crushing. Fortunately, with the release of vaccines, we feel like we are starting to see the light at the end of the tunnel.  There are some shows scheduled this year, and in speaking with clients, there is a desire and

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Is Face to Face Communication a Dying Art? I hope not!

There is the old saying that people do business with people they know, like, and trust. I continue to believe this to be true. When I reflect on my own business and personal life, I always feel a deeper connection and comfort level with someone I have met in person or spoken to over the

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How to safely return to trade shows: What to expect post-COVID.

Governments are currently trying to balance two priorities, getting economies running again, and managing the health crisis. The latter objective has placed trade shows in a problematic position. In Canada, as of June 2020, large gatherings remain prohibited. Over the years, we’ve spoken to countless people who will agree that trade shows are critical to

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How to Spend Your Time Prior to the Reopening of Trade Shows

Are you ready for when trade shows open again? We’ve seen outlines for the planned launch of shows and events in South Korea, Germany, and other countries and are waiting for more information regarding the plans in Alberta and the rest of Canada.  If you are in the event industry or rely heavily upon the opportunities that

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