Exhibitor Knowledge

5 Key Items when You Consider a Trade Show’s Location

Location is the final factor to consider when choosing the best trade shows for your business. Where is the trade show taking place? Shipping and travel costs continue rise, so you might find yourself rethinking how far, and how often, you’ll travel to exhibit. That’s fair — and makes good business sense. However, before you […]

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Is The Timing Right? 5 Factors That’ll Help You Choose a Trade Show

This is often the most overlooked factor when choosing trade shows for your strategy, but it’s actually quite important. When is the show taking place, and will that date work well for your business? You need to be sure you’ll have adequate time to plan for the show, spare employees to staff your exhibit, and

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6 Trade Show Attendance KPI’s Exhibitors Need to Know

When you’re looking at trade show attendance, you’re looking at two things: who attends, and who exhibits? The attendees, your audience, should always be your number one consideration. Don’t just look at total numbers, but who is in the crowd? Is a large enough percentage of the audience part of your target market? In other words, are these

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Why Should You Use a Full Service Exhibit Company?

Making the decision about which display house you want to use for your modular exhibit is not just about cost. There are many trade show display suppliers who can offer you display products and services, that on the face of it, seem less expensive. Deciding that you want to work with a full service exhibit

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WHY EXHIBIT? Part 6: Business Rapport

Part six of our Why Exhibit? blog series looks at trade show planning when one of your goals is developing or maintaining business rapport. Although not usually considered a key goal when exhibiting, creating and maintaining business rapport, as well as developing your company’s profitability, can be a strong secondary goal. Business rapport is not something you can

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WHY EXHIBIT? Part 5: Product Promotion & Testing

Part 5 of our Why Exhibit? blog series provides a detailed overview of your Trade Show Strategy when your goal is to promote and test a new product in your market. Trade shows are the perfect place for testing new products in the marketplace. Your audience is pre-qualified to be interested in your product, and you can gauge

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WHY EXHIBIT? Part 4: Marketing & Branding

Part 4 of our Why Exhibit? blog series covers the why & how of exhibiting when generating brand awareness and running a marketing campaign are your top goals. Generating market and brand awareness is always a beneficial by-product of attending a show, but it’s not always considered a top reason for exhibiting—and sometimes it should be. Depending

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