A trade show’s history can offer valuable insight when you’re considering whether or not it is a good fit with your exhibiting plan. Consider your history with the show, it’s track record, and conduct further research.
How History Will Help You Choose a Trade Show To Exhibit At Read More »
This is often the most overlooked factor when choosing trade shows for your strategy, but it’s actually quite important. When is the show taking place, and will that date work well for your business? You need to be sure you’ll have adequate time to plan for the show, spare employees to staff your exhibit, and
Is The Timing Right? 5 Factors That’ll Help You Choose a Trade Show Read More »
When you’re looking at trade show attendance, you’re looking at two things: who attends, and who exhibits? The attendees, your audience, should always be your number one consideration. Don’t just look at total numbers, but who is in the crowd? Is a large enough percentage of the audience part of your target market? In other words, are these
6 Trade Show Attendance KPI’s Exhibitors Need to Know Read More »
How is a trade show exhibit like Christmas? Well, the same time and effort you put into your holiday shopping should also be put into the promotional giveaways you plan for your trade show exhibit. The best gifts under the tree are often the ones you least expect and are the most thoughtful. The same
Giving Gifts at Trade Shows Read More »
No, this blog isn’t referring to your toddler dropping their food onto the ground and proceeding to eat it (although we’ve all done that), it relates to your trade show graphics and the audience. Your trade show booth space and more importantly, your trade show booth design, must attract the audience in 3 seconds – or you could
3 Second Rule of Designing a Trade Show Display Read More »
There’s a lot of lingo when it comes to the trade show industry and being an exhibitor. We break down all the essential terms you need to know: types of displays, to booth layouts, shipping & storage, show floor, and exhibit component terms.
Trade Show Terms You Need to Know Read More »
Part six of our Why Exhibit? blog series looks at trade show planning when one of your goals is developing or maintaining business rapport. Although not usually considered a key goal when exhibiting, creating and maintaining business rapport, as well as developing your company’s profitability, can be a strong secondary goal. Business rapport is not something you can
WHY EXHIBIT? Part 6: Business Rapport Read More »
Part 5 of our Why Exhibit? blog series provides a detailed overview of your Trade Show Strategy when your goal is to promote and test a new product in your market. Trade shows are the perfect place for testing new products in the marketplace. Your audience is pre-qualified to be interested in your product, and you can gauge
WHY EXHIBIT? Part 5: Product Promotion & Testing Read More »
Part 4 of our Why Exhibit? blog series covers the why & how of exhibiting when generating brand awareness and running a marketing campaign are your top goals. Generating market and brand awareness is always a beneficial by-product of attending a show, but it’s not always considered a top reason for exhibiting—and sometimes it should be. Depending
WHY EXHIBIT? Part 4: Marketing & Branding Read More »
Worried that you’ll end up with a display that just doesn’t work for you? Take into consideration these 9 essential elements when deciding on what to get for your next trade show display.
9 things to consider Before you buy A Trade Show DISPLAY Read More »
