You’ve secured your booth space at an upcoming trade show, and now it’s time to focus on designing an exhibit that grabs attention and delivers your marketing message effectively. But how do you ensure that your trade show display resonates with visitors and draws in qualified leads? Designing a trade show exhibit is more than […]
How To Design Trade Show Exhibit Graphics for Maximum Impact Read More »
The event industry has been changing, and, oooh boy, have there been some growing pains! It’s been two years of primarily nonexistent in-person events, but we’ve all been learning to adapt to our current situation. The way you work might be different now, and the way you all prepare for future events has probably changed
Plan B- What To Do When Your Event is Cancelled? Read More »
Early 2020 was shaping up to be a busy year in the trade show industry. Convention Centre expansions and new facilities, like the BMO Convention Centre Expansion, were being approved or construction continued, and business airline travel was climbing. Abruptly in the last few months, corporations, facilities, and trade show providers, including exhibit companies, trade show
The Evolution of Hybrid Events And How to Make Yours a Success Read More »
A common question when it comes to exhibiting is who should or shouldn’t attend the show as exhibitors? This all depends on a handful of factors: why are you exhibiting in the first place, what’s being showcased, and where is the show? You need to come up with a team who will support the company’s
Ultimate Exhibiting Team: Who You Should Bring to Represent at the Show Read More »
What can you do before the trade show to make sure you are getting the right prospects to come to your booth? Read up on our recommendations to ensure you are making your presence known and connecting with the right people.
Engaging the Right Audience: How to Promote Before the Trade Show Read More »
How is a trade show exhibit like Christmas? Well, the same time and effort you put into your holiday shopping should also be put into the promotional giveaways you plan for your trade show exhibit. The best gifts under the tree are often the ones you least expect and are the most thoughtful. The same
Giving Gifts at Trade Shows Read More »
Part six of our Why Exhibit? blog series looks at trade show planning when one of your goals is developing or maintaining business rapport. Although not usually considered a key goal when exhibiting, creating and maintaining business rapport, as well as developing your company’s profitability, can be a strong secondary goal. Business rapport is not something you can
WHY EXHIBIT? Part 6: Business Rapport Read More »
Part 5 of our Why Exhibit? blog series provides a detailed overview of your Trade Show Strategy when your goal is to promote and test a new product in your market. Trade shows are the perfect place for testing new products in the marketplace. Your audience is pre-qualified to be interested in your product, and you can gauge
WHY EXHIBIT? Part 5: Product Promotion & Testing Read More »
Part 4 of our Why Exhibit? blog series covers the why & how of exhibiting when generating brand awareness and running a marketing campaign are your top goals. Generating market and brand awareness is always a beneficial by-product of attending a show, but it’s not always considered a top reason for exhibiting—and sometimes it should be. Depending
WHY EXHIBIT? Part 4: Marketing & Branding Read More »
Part III of our Why Exhibit? blog series is how to incorporate “Nurturing Leads & Sales” into your Trade Show Strategy. Read on for ideas on how to set your goals, meet them, and measure success when you want to develop leads and sales as part of your exhibit marketing plan. Unless you’re at a buying show,
WHY EXHIBIT? Part 3: Making trade show Sales & Signing Contracts Read More »
