Plan B- What To Do When Your Event is Cancelled? The event industry has been changing, and, oooh boy, have there been some growing pains. It’s been two years of primarily nonexistent in-person events, but we’ve all been learning to adapt to our current situation. The way you work might be different now, and the […]
Plan B- What To Do When Your Event is Cancelled? Read More »
Blog, BusinessWe often receive complicated RFP’s from large companies for new exhibits. It takes some time to carve through and find what they want as they are often not written with the trade show display in mind and start as a corporate template for all large purchases. While the need to be comprehensive is vital –
6 Important Things to Consider When Writing Your Trade Show RFP Read More »
Blog, Business, Trade Show EventsA common question when it comes to exhibiting is who should or shouldn’t attend the show as exhibitors? This all depends on a handful of factors: why are you exhibiting in the first place, what’s being showcased, and where is the show? You need to come up with a team who will support the company’s
Ultimate Exhibiting Team: Who You Should Bring to Represent at the Show Read More »
Blog, Exhibitor KnowledgeLocation is the final factor to consider when choosing the best trade shows for your business. Where is the trade show taking place? Shipping and travel costs continue rise, so you might find yourself rethinking how far, and how often, you’ll travel to exhibit. That’s fair — and makes good business sense. However, before you
5 Key Items when You Consider a Trade Show’s Location Read More »
Blog, Exhibitor KnowledgeA trade show’s history can offer valuable insight when you’re considering whether or not it is a good fit with your exhibiting plan. Consider your history with the show, it’s track record, and conduct further research.
How History Will Help You Choose a Trade Show To Exhibit At Read More »
Blog, Exhibitor KnowledgeThis is often the most overlooked factor when choosing trade shows for your strategy, but it’s actually quite important. When is the show taking place, and will that date work well for your business? You need to be sure you’ll have adequate time to plan for the show, spare employees to staff your exhibit, and
Is The Timing Right? 5 Factors That’ll Help You Choose a Trade Show Read More »
Blog, Exhibitor KnowledgeMaking the decision about which display house you want to use for your modular exhibit is not just about cost. There are many trade show display suppliers who can offer you display products and services, that on the face of it, seem less expensive. Deciding that you want to work with a full service exhibit
Why Should You Use a Full Service Exhibit Company? Read More »
Blog, Business, Exhibitor KnowledgePart six of our Why Exhibit? blog series looks at trade show planning when one of your goals is developing or maintaining business rapport. Although not usually considered a key goal when exhibiting, creating and maintaining business rapport, as well as developing your company’s profitability, can be a strong secondary goal. Business rapport is not something you can
WHY EXHIBIT? Part 6: Business Rapport Read More »
Blog, Exhibitor KnowledgePart 5 of our Why Exhibit? blog series provides a detailed overview of your Trade Show Strategy when your goal is to promote and test a new product in your market. Trade shows are the perfect place for testing new products in the marketplace. Your audience is pre-qualified to be interested in your product, and you can gauge
WHY EXHIBIT? Part 5: Product Promotion & Testing Read More »
Blog, Exhibitor KnowledgePart 4 of our Why Exhibit? blog series covers the why & how of exhibiting when generating brand awareness and running a marketing campaign are your top goals. Generating market and brand awareness is always a beneficial by-product of attending a show, but it’s not always considered a top reason for exhibiting—and sometimes it should be. Depending
WHY EXHIBIT? Part 4: Marketing & Branding Read More »
Blog, Exhibitor Knowledge