Trade Show Strategy

WHY EXHIBIT? Part 3: Making trade show Sales & Signing Contracts

Part III of our Why Exhibit? blog series is how to incorporate “Nurturing Leads & Sales” into your Trade Show Strategy. Read on for ideas on how to set your goals, meet them, and measure success when you want to develop leads and sales as part of your exhibit marketing plan. Unless you’re at a buying show,

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WHY EXHIBIT? Part 1: Developing Your Trade Show Strategy

The first leg of your quest to become the Ultimate Exhibitor begins before you even step out your door—or boardroom—with the development of a thorough Trade Show Strategy as part of your overall marketing plan. In the following series of posts entitled “Why Exhibit?” we’ll discuss the meat and potatoes of a good strategy. Developing Your

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custom trade show exhibit at the 2015 Global Energy Show in Calgary, Alberta, Canada.

Global Energy Show Exhibitor Q&A

One of the best ways to find out more about a trade show is to talk to other exhibitors from the event. I interviewed three of our clients after they finished exhibiting at this year’s Global Petroleum Show. Read further to learn from their experiences and insight that might be helpful for your next exhibiting event!

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