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There’s a lot of lingo when it comes to the trade show industry and being an exhibitor. We break down all the essential terms you need to know: types of displays, to booth layouts, shipping & storage, show floor, and exhibit component terms.

Part six of our Why Exhibit? blog series looks at trade show planning when one of your goals is developing or maintaining business rapport. Part 1: Developing Your Trade Show Strategy Part 2: Nurturing Trade Show Leads & Sales Part 3: Making Trade Show Sales & Signing Contracts Part 4: Marketing & Branding…

Part 5 of our Why Exhibit? blog series provides a detailed overview of your Trade Show Strategy when your goal is to promote and test a new product in your market. Trade shows are the perfect place for testing new products in the marketplace. Your audience is pre-qualified to be interested in your…

Part 4 of our Why Exhibit? blog series covers the why & how of exhibiting when generating brand awareness and running a marketing campaign are your top goals. Generating market and brand awareness is always a beneficial by-product of attending a show, but it’s not always considered a top reason for exhibiting—and…

Worried that you’ll end up with a display that just doesn’t work for you? Take into consideration these 9 essential elements when deciding on what to get for your next trade show display.

Part III of our Why Exhibit? blog series is how to incorporate “Nurturing Leads & Sales” into your Trade Show Strategy. Read on for ideas on how to set your goals, meet them, and measure success when you want to develop leads and sales as part of your exhibit marketing plan. Unless…