We get to work with a lot of Pop-Up displays over a year. This one was particularly memorable for its collection of awe-inspiring images and the simplicity of its design.
Evans Hunt, a revered creative agency in Calgary, brought us this project for their client, Pursuit. Pursuit is a tourism company based in Banff, Alberta that builds memories through its iconic and accessible travel experiences throughout North America and Iceland. Their stunning visuals are unforgettable and part of their brand’s captivating appeal. Their Marketing and Branding team required a robust portable display that would travel well and allow for regular seamless design updates. The exhibition would travel across North America to multiple trade shows within the destination wedding, meeting and conference, golf, ski, and tourism industries. The display also needed to have the flexibility to be used in 10′ x 10′, 10′ x 20′, or 10′ x 30′ dimensions.
Ultimately, the option chosen to fit their needs was the Pop-Up display. Our vibrant latex printed laminated graphics are the perfect fit to draw attention to their riveting visuals and striking brand elements; their compass needle, blue, and red. Each year, they design new graphics for a few different sized layouts that easily fit their existing frames.
In addition to the Pop-Up displays, part of their project included a set of 3D floor standing letters of their company logo to stand at the booth’s front— a unique approach to draw in the audience to their 10′ x 30′ space at larger, busier events. Their compass needle icon produced in acrylic and matched to their Pantone red is a unique feature that guests immediately identify with the brand.