Pursuit’s 30ft straight pop-up display

We get to work with a lot of Pop-Up displays over a year. This one was particularly memorable for its collection of awe-inspiring images and the simplicity of its design.

Evans Hunt, a revered creative agency in Calgary, brought us this project for their client, Pursuit. Pursuit is a tourism company based in Banff, Alberta that builds memories through its iconic and accessible travel experiences throughout North America and Iceland. Their stunning visuals are unforgettable and part of their brand’s captivating appeal. Their Marketing and Branding team required a robust portable display that would travel well and allow for regular seamless design updates. The exhibition would travel across North America to multiple trade shows within the destination wedding, meeting and conference, golf, ski, and tourism industries. The display also needed to have the flexibility to be used in 10′ x 10′, 10′ x 20′, or 10′ x 30′ dimensions. 

Ultimately, the option chosen to fit their needs was the Pop-Up display. Our vibrant latex printed laminated graphics are the perfect fit to draw attention to their riveting visuals and striking brand elements; their compass needle, blue, and red. Each year, they design new graphics for a few different sized layouts that easily fit their existing frames.

In addition to the Pop-Up displays, part of their project included a set of 3D floor standing letters of their company logo to stand at the booth’s front— a unique approach to draw in the audience to their 10′ x 30′ space at larger, busier events. Their compass needle icon produced in acrylic and matched to their Pantone red is a unique feature that guests immediately identify with the brand.

a 30' straight wall backdrop featuring images in the Canadian Rocky Mountains. Overhead lighting illuminates scenes of the glaciers, Lake Minnewanka, and Sulphur Mountain boardwalk. Large individual waist-high dimensional letters spell out the name of the company in front of the display.
30′ portable pop-up display with custom dimensional letters.
comfortable black armchairs surrounding a coffee table with other couch seating off to the right of the photo. A colourful 30ft portable trade show display is in the background showing vivid imagery of the Canadian Rocky Mountains, illuminated by overhead lights.
inspiring imagery and comfortable meeting spaces
10x30 pop-up display for a Canadian and Worldwide tourism company. The backdrop features scenes throughout the Canadian rockies, with a tv monitored to the backdrop on the right. White rental furniture is setup up in the booth, along with freestanding 3ft-tall letters of the company name set up in front to the left of the booth.
An eye-catching, functional & welcoming space for clients
Scroll to Top