Westjet’s 12 Flights of Christmas

WestJet approached our team to help bring their Christmas spirit to life. By taking inspiration from children’s ideas on how to celebrate the holidays, WestJet wanted to bring joy to their clients by celebrating in all sorts of creative and fun ways. Day 6 for their 12 day giveaway involved gifts inside of gifts, inside of gifts, to win the ultimate prize – free flights! 

Giant branded Christmas box nearly 20ft tall for a Canadian airline company. This was part of an experiential marketing event at the YYC airport.
Christmas display for a YYC airport experiential event
free flight voucher printed in-house at Exhibit Studio + Westwind Design
custom-printed vouchers made by our print department
giant bow topper made for a custom-built Christmas display in Calgary, Alberta
custom-fabricated giant Christmas present bow

How did Exhibit Studio contribute? Our team helped create the gift-inception by building a 16ft Octanorm frame with custom fabric, wrapping paper and add-ons to make this project incredible. From the beginning of October until December, we worked with the WestJet team to build ideas, concepts and samples to make Day 6 truly incredible. In under 14 minutes, the passengers at the Edmonton International Airport were gifted free flights for the holidays, bringing the holiday spirit to life to them and their families.

Take a look to see how the magic came together!

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