Author name: Tracey Moore

Is The Timing Right? 5 Factors That’ll Help You Choose a Trade Show

This is often the most overlooked factor when choosing trade shows for your strategy, but it’s actually quite important. When is the show taking place, and will that date work well for your business? You need to be sure you’ll have adequate time to plan for the show, spare employees to staff your exhibit, and […]

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6 Trade Show Attendance KPI’s Exhibitors Need to Know

When you’re looking at trade show attendance, you’re looking at two things: who attends, and who exhibits? The attendees, your audience, should always be your number one consideration. Don’t just look at total numbers, but who is in the crowd? Is a large enough percentage of the audience part of your target market? In other words, are these

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Why Should You Use a Full Service Exhibit Company?

Making the decision about which display house you want to use for your modular exhibit is not just about cost. Many trade show display suppliers can offer you display products and services, that on the face of it, seem less expensive. Deciding that you want to work with a full service exhibit company is about

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