Brand Activation

ATCO Christmas Lights Display at Spruce Meadows

We’ve been getting into the holiday spirit at the Spruce Meadows Christmas Lights Display! We were thrilled to once again work with ATCO on a festive indoor lights display that reflected their brand and holiday cheer. The free-of-charge event takes place each Friday, Saturday, and Sunday from 5 – 10 pm until December 31st.

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What Are Experiential Activations?

If you’ve been following Exhibit Studio’s work or social media, chances are you’ve heard us throw around the word ✨experiential activations ✨. There are a few other synonymous terms that you also may have heard of: event marketing, brand activation, participation marketing, etc. Well — what exactly is it?

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GMC Pickup Giant Claw Machine Game

Since 2013, we’ve had the thrill of bringing GMC’s experiential activations to life at the Calgary Stampede. From creating a chuckwagon virtual reality exhibit to the award-winning ProShot game where contestants aimed a water gun at a target to lift a 7000-pound truck, we love wowing clients and crowds with big, bold, interactive displays. This year our team took on a new challenge: creating a larger-than-life claw machine game out of a GMC truck bed!

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Arc’teryx Custom 30 x 10 Booth

Arc’teryx is a Canadian high-performance outdoor apparel company founded in 1989. Throughout the year, they offer outdoor learning through workshops, seminars, and social events run by leaders in the field. We designed and built custom structures for the Arc’teryx Academy repair and resale station during their British Columbia events over the past year. 

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2021 IIHF World Junior Championship-Edmonton

This project was a technical challenge. We are always excited by unusual requests and attack them head-on. This time we committed to tinkering with a 2021 Chevy Tahoe, a task that’s not for the faint of heart. As an International Partner of the IIHF World Juniors tournament, part of the Chevrolet commitment was to be rinkside

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ATCO’s Christmas Thank You to Veterans

ATCO has partnered up with the Homes for Heroes Foundation to help create community support for veterans who have found themselves on the path to homelessness after returning from duty. Together they have built ATCO village in Calgary, which consists of 15 tiny-homes. Each unit is fully furnished, has access to laundry facilities, a community garden, and is surrounded

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What is a Shipping Container Activation?

Shipping containers are traditionally known as a transport unit for moving products and materials from A to B. You will see them shipped by truck, rail, and sea. There are over seventeen million containers globally, and most of the world’s international trade is transported in shipping containers. Here is where things get interesting; several million of these used

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Experiential Marketing Activations: How to ensure your success.

Imagine lifting a 2,000 kg truck in the air using a high-pressure water hose and a moving target.   Trucks aren’t your thing? You’re inquisitive and notice an authentic London Phone booth in downtown Calgary; you can’t contain your curiosity and choose to step in and answer the phone. It’s mid-COVID, and you are looking to

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Westjet Phone Booth – London’s Calling

Following the launch of WestJet’s new 787-9 Dreamliner service between Calgary and London starting this November, WestJet needed to bring attention to their new service – in extravagant WestJet fashion. The marketing team at WestJet created a unique scenario for a handful of lucky Calgarians to win a trip to London. Out of thousands who

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2019 IIHF World Junior Championship-Vancouver

We built this structure for Momentum Worldwide on behalf of their client to promote the Chevy Silverado at the World Junior’s Hockey Championship tournament. We arranged to have it shipped and have our partner installers set the display up outside Roger’s Arena in busy downtown Vancouver, British Colombia. The structure was built strong enough to support a full-sized truck.  That’s over

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