Following the launch of WestJet’s new 787-9 Dreamliner service between Calgary and London starting this November, WestJet needed to bring attention to their new service – in extravagant WestJet fashion. The marketing team at WestJet created a unique scenario for a handful of lucky Calgarians to win a trip to London. Out of thousands who walked past the ringing phone booth, only 10 answered the call to win. The prize? Two round-trip tickets to London, Gatwick.
WestJet wanted an authentic English K6 phone booth to bring attention to the streets of Calgary. To add even more attention, we painted the entire phone booth WestJet teal – which was sure a sight to see!
Exhibit Studio was part of the project right from the beginning and straight to the end. We rendered out concepts of the phone booth, ordered in a real phone booth from England, installed and tested the audio and for the phone and ringer. In a short matter of three months, the project went live May 7th, 2019 downtown Calgary at three different locations. Have a look at some highlights from the event and watch the video!
