Part 5 of our Why Exhibit? blog series provides a detailed overview of your Trade Show Strategy when your goal is to promote and test a new product in your market. Trade shows are the perfect place for testing new products in the marketplace. Your audience is pre-qualified to be interested in your product, and you can gauge […]
WHY EXHIBIT? Part 5: Product Promotion & Testing Read More »
Part 4 of our Why Exhibit? blog series covers the why & how of exhibiting when generating brand awareness and running a marketing campaign are your top goals. Generating market and brand awareness is always a beneficial by-product of attending a show, but it’s not always considered a top reason for exhibiting—and sometimes it should be. Depending
WHY EXHIBIT? Part 4: Marketing & Branding Read More »
Worried that you’ll end up with a display that just doesn’t work for you? Take into consideration these 9 essential elements when deciding on what to get for your next trade show display.
9 things to consider Before you buy A Trade Show DISPLAY Read More »
Part III of our Why Exhibit? blog series is how to incorporate “Nurturing Leads & Sales” into your Trade Show Strategy. Read on for ideas on how to set your goals, meet them, and measure success when you want to develop leads and sales as part of your exhibit marketing plan. Unless you’re at a buying show,
WHY EXHIBIT? Part 3: Making trade show Sales & Signing Contracts Read More »
Renting a trade show display isn’t for everyone, but there are actually many situations where renting your display may be a good choice for you and your company. In the following five examples, the problems these exhibitors face are best solved by renting a display instead of buying it.
5 Ways Renting a Display Will Save You Money Read More »
Part II of our Why Exhibit? blog series is how to incorporate “Nurturing Leads & Sales” into your Trade Show Strategy. Read on for ideas on how to set your goals, meet them, and measure success when you want to develop leads and sales as part of your exhibit marketing plan. If creating new leads or nurturing
WHY EXHIBIT? Part 2: Nurturing Trade Show Leads & Sales Read More »
The first leg of your quest to become the Ultimate Exhibitor begins before you even step out your door—or boardroom—with the development of a thorough Trade Show Strategy as part of your overall marketing plan. In the following series of posts entitled “Why Exhibit?” we’ll discuss the meat and potatoes of a good strategy. Developing Your
WHY EXHIBIT? Part 1: Developing Your Trade Show Strategy Read More »
Are you a contractor, landscape designer or gardener? An architectural firm or interior design business? Renovator, roofer, or decorative concrete installer? Then you don’t want to miss the chance to exhibit at the Calgary & Edmonton Home + Garden Shows in 2016! Selecting the right trade shows to exhibit in is a big part of
Exhibiting at the Calgary & Edmonton Home + Garden Shows Read More »
Whoa. We just made display industry history! Say goodbye to carpet-like velcro panels and say hello to the freedom of magnet-ready, magnet-on graphics.
Take a hike, Velcro. MagnetIC Graphics Are Here! Read More »
Indesign is not the right program to use when designing a trade show display. While it has its strengths as a design program, we explain why we don’t print from inDesign or PDF files in the world of large-format print production
InDesign Sucks — For Trade Show Display Design Read More »
