Making the decision about which display house you want to use for your modular exhibit is not just about cost. Many trade show display suppliers can offer you display products and services, that on the face of it, seem less expensive. Deciding that you want to work with a full service exhibit company is about […]
Why Should You Use a Full Service Exhibit Company? Read More »
No, this blog isn’t referring to your toddler dropping their food onto the ground and proceeding to eat it (although we’ve all done that), it relates to your trade show graphics and the audience. Your trade show booth space and more importantly, your trade show booth design, must attract the audience in 3 seconds – or you could
3 Second Rule of Designing a Trade Show Display Read More »
CMYK vs RGB colour models: what’s the difference? We explain how each colour model works, along with Patones. Our print production team ensures that your brand colours are set up properly so that they look exactly the way you imagined.
RGB vs CMYK vs Pantone Colours – Are you confused yet? Read More »
We’ve helped create all types of custom trade show displays over the years, but some of our favourites have been the custom projects that push the boundaries of what you’d expect from a display. These always seem to challenge our team both creatively and technically. They are also usually the displays that draw the most attention and
10 Big & Bold Custom Displays Read More »
For over 30 years, the Pop-Up has been one of the most popular trade show displays in the industry. We can install monitors, add shelves, magnetic panels and decals, other dimensional signage, and more!
What the heck are Pop-up Displays and why do I need one? Read More »
Banner stands are everywhere but you might not know what you are looking at. You see them at trade shows, retail stores and even on the side of the road. Why, when and where you should be using them? Keep reading to find out!
What are the Five W’s of Banner Stands? Read More »
There’s a lot of lingo when it comes to the trade show industry and being an exhibitor. We break down all the essential terms you need to know: types of displays, to booth layouts, shipping & storage, show floor, and exhibit component terms.
Trade Show Terms You Need to Know Read More »
Part six of our Why Exhibit? blog series looks at trade show planning when one of your goals is developing or maintaining business rapport. Although not usually considered a key goal when exhibiting, creating and maintaining business rapport, as well as developing your company’s profitability, can be a strong secondary goal. Business rapport is not something you can
WHY EXHIBIT? Part 6: Business Rapport Read More »
Part 5 of our Why Exhibit? blog series provides a detailed overview of your Trade Show Strategy when your goal is to promote and test a new product in your market. Trade shows are the perfect place for testing new products in the marketplace. Your audience is pre-qualified to be interested in your product, and you can gauge
WHY EXHIBIT? Part 5: Product Promotion & Testing Read More »
Part 4 of our Why Exhibit? blog series covers the why & how of exhibiting when generating brand awareness and running a marketing campaign are your top goals. Generating market and brand awareness is always a beneficial by-product of attending a show, but it’s not always considered a top reason for exhibiting—and sometimes it should be. Depending
WHY EXHIBIT? Part 4: Marketing & Branding Read More »
