Brand Activation

Cadillac Xt4 Crossover Experience

Cadillac recently launched their new 2019 XT4 Crossover. With the enhanced performance of a new turbocharged engine, 9-speed automatic transmission, twin-clutch all wheel drive system and the capability of adapting to a range of road conditions. Features of the new XT4 include the hands free liftgate, full-colour projection windshield display and the rotary controller which […]

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GMC’s Calgary Stampede Extravaganza

When you think of the Calgary Stampede, what comes to mind? For us and the amazing team at Dentsu Aegis Network, we think of food, rides, music and some good ol’ two steppin’. Each day of the 2018 Stampede, a group of dedicated individuals took on the summer heat to go to each GMC dealership in

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Westjet Airplane race | Calgary Stampede MIDWAY-STYLE ACTIVATION

At Exhibit Studio, we often are approached from clients who have amazing, fun ideas that really make us think outside the traditional trade show box. Two months prior to the 2017 Calgary Stampede, WestJet came to us with a great one! They wanted to re-create the age old, horse racing, ball throwing carnival game we

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GMC Rangeland Derby VR | Calgary Stampede Activation

At Exhibit Studio, we often find ourselves working on really cool display projects. This project took place at the 2017 Calgary Stampede for GMC Canada. Working with Momentum Worldwide, we were tasked to combine virtual reality with the traditional Calgary Stampede fan favourite sport of chuckwagon racing. GMC Canada wanted to use GMC Sierra horsepower to tow

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10 Big & Bold Custom Displays

We’ve helped create all types of custom trade show displays over the years, but some of our favourites have been the custom projects that push the boundaries of what you’d expect from a display. These always seem to challenge our team both creatively and technically. They are also usually the displays that draw the most attention and

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